Banks and many businesses have always been innovative and creative in marketing and in bringing new customers. It is all part of the business of doing business.

Popularly, many businesses have toed the line of interrupting people with ads-an activity Seth Godin preaches against.

Everyone has been rudely interrupted by ads before, we all have.

But my experience is a special case.

THE  SPECIAL CASE

Well, for 2 years now, a friend of mine has been constantly interrupted -6 hours daily every night by a marketing campaign and advertisement from a bank.

No kidding.

6 six hours a day, that’s a great investment on a single person.

But nahh,my friend is not the only one being interrupted that way.

They are quite many.

WHAT SORT OF INTERRUPTION

For 2 years now since the introduction of the ATM, my friends and high family and neighbors have been marketed and interrupted nonstop, at least 6 hours at night daily.

HOW?

An ATM was installed 3 meters from where he lives and from that first night to every other night, he has been advertised to- none stop.

The audio/video adverts beaming from the speakers mounted with the ATM has been doing the talking for the banks.

It is what I call “by force marketing”. Whether you want it or not it keeps playing.

The annoying loop plays the whole day but is only very audible at night.

So from about 11pm -when everywhere is quiet -to 6am in the morning –he gets interrupted.

I got the experience firsthand when I went for a visit.

By the third night I felt like picking a Monday hammer, stroll to the machines and smash the dude who keeps waking me up from my sleep.

But of course I can’t, I might be charged with attempted ATM jacking.

And that could be crime.

A BETTER WAY

So I thought of a better way.

What would happen if banks hooked up a radio station or TV station to the screen and speakers to play for a few hours before their unwanted ads play?

What would happen?

I think I would have been more fun and effective.

Remember the fun theory.

So do you have/had a similar experience or a worse experience?

Please share?